PITA PIT (FINALLY) COMES TO IRELAND!
PITA PIT IRELAND · MONDAY, DECEMBER 31, 2018
Minister for Agriculture, Food and the Marine Michael Creed TD officially opened the first Irish outlet of Canadian healthy fast food franchise Pita Pit at Dublin’s Point Campus. The Minister was joined by Pita Pit Co-Founder Nelson Lang, who flew in from Canada especially for the occasion.
Whilst new to Ireland the franchise has a proven product with over 650 stores in 11 countries to date across North America, Europe, Asia, the Middle East and Asia-Pacific. The first Irish store started trading at its Point Campus premises beside the 3Arena earlier in late October 2018 and a second opened at the Blanchardstown Centre beside Krispy Kreme in December 2018, with ambitious plans to go national in 2019. Good news for Ireland with up to 20 jobs being created at each store and Irish suppliers key with Pita Pit sourcing local wherever possible with primary suppliers including Pallas Foods, La Rousse Foods, Fine Food Dining and Keelings.
Having grown up in the food retail space and worked for a franchise business in his college days, Director John Nevin has always had an interest in bringing the right franchise opportunity to Ireland. As luck would have it, back in 2015 as he was exploring the idea of starting a business with some close friends and family, friends of his returned from New Zealand raving about the Pita Pit concept and its fresh healthy tasty offerings. From there John, his cousin Brian Murray and friend Tony Nobbs came together and set off on their journey to bring Pita Pit to Ireland with niece and food scientist Suzanne Murray joining the team to lead the first store opening. And the rest they say is history!
Apart from Pita Pit’s down to earth “Fresh Thinking, Healthy Eating” ethos focused on making fast food healthy, casual and accessible to everyone, it was clear to the Irish team of good food enthusiasts that they were partnering with people and an organisation that are committed to people development, positively impacting their immediate community, wellness and having fun along the way.
Minister for Agriculture, Food and the Marine Michael Creed TD: I would like to congratulate Pita Pit on the launch of its Irish business and welcome the strong links that are being developed with Irish food suppliers to provide consumers with locally sourced, fresh, Irish ingredients as part of the Pita Pit product offering. I commend Pita Pit’s ambitious plans for expansion and most particularly the indication of its strong commitment to job creation and community development as its business grows in Ireland.
John Nevin, Director: In setting up Pita Pit in Ireland it has shown how right we were to choose Pita Pit and work with Pita Pit International out of Kingston Canada who have been fantastic in terms of support, training and set up through opening. Special thanks to Dylan, Rasto, Sherry and all the team in Canada.
Brian Murray, Director: We look forward to giving Irish people healthier fast food choices as we look to grow throughout Ireland with local partners. Pita Pit – making fast food healthy.
Tony Nobbs, Director: Here at Pita Pit Ireland we have ambitious plans to prove the model in Ireland and are working towards the goal of having 50 stores across the country within 5 years and with PPI approval have established the brand in the UK. With an average of 12-15 employees per store that’s potentially 600 plus jobs in the pipeline in Ireland alone.
Suzanne Murray, Point Campus Store Manager: We are delighted to be bringing this fresh thinking healthy eating concept to Ireland and are really heartened by early customer feedback on how our store looks, the friendliness of our crew and most importantly , how fresh and tasty the food offering is.
Nelson Lang, Co-Founder Pita Pit: Honoured to be here for the occasion of opening the first Pita Pit store in Ireland, a country that has high quality food partnered with a great group base out of Dublin and excited to continue to develop throughout Europe.
About Pita Pit
When Pita Pit began back in 1995, Braveheart was Best Picture, Seinfeld was all the rage, the OJ Simpson trial was headline news, the Worldwide Web was just taking off and the DVD was new—and a major innovation. So was the idea that drove Nelson Lang and John Sotiriadis to open their first Pita Pit in Kingston, Ontario. Today’s trend toward healthier eating was still a long way off, but Nelson and John were ahead of the curve. They were convinced the time was right to offer a fresh, healthy alternative to traditional high-fat, high-carb, high-calorie fast foods. Their Lebanese-style pita sandwiches packed with fresh veggies, grilled meats and zesty sauces were an instant hit with the college and university crowd, especially since the store stayed open late—well into the wee hours of the morning, making it perfect for students taking a break from studying or coming home after a night of partying. Within two years, franchise stores had begun opening right across Canada. Two years later, they were opening in the USA where the concept took off immediately with consumers of all ages.
At Pit Pit we love healthy, natural, fresh ingredients and funnily enough, so does your body. Because when it comes to the body, controlling what you put into it makes it a lot easier to control what you get out of it. So a fresh, healthy, tasty Pita Pit with exactly what you want, how you want it, is pretty much the best way in the world to do your body a favour. And there’s one handy to you right now. So what are you waiting for? At Pita Pit we make good food irresistible. Flavours that excite. Fresh, quality ingredients you can see. All hand made, exactly how you like it, every time. And not because it’s trendy, we’ve been doing it this way for twenty years right around the world.